Introduction to Ju.com

JuCoin has rebranded as Ju.com, marking its shift from a crypto trading platform to a broader RWA-focused financial infrastructure. This brand transition signals not only the company’s ambition to become a global ecosystem, but also highlights how the integration of blockchain with traditional assets is transforming the fundamental logic of capital markets.

User Base and Data: Explosive Growth in Just One Year

Since the arrival of the new management team in 2024, Ju.com’s data curve and product capabilities have experienced an undeniable surge. Registered users soared from five million to fifty million in a single year. Daily trading volume rose to five billion dollars. The JU token price, once at $0.10, broke past the $20 mark, making it one of the strongest-performing ecosystem tokens of the year.

Mechanism Innovation: The JU Growth Story and Engines

This momentum did not come from a single product or marketing slogans, but rather from persistent mechanism innovation and authentic community consensus. The JU story began with an IDO refund airdrop, where users participated at zero cost. This early-stage distribution model significantly lowered investment risk.

Reinvention: The New Paradigm of Liquidity Driven by Stock RWA

The partnership between Ju.com and global RWA broker xBrokers has emerged as the catalyst for a new round of RWA innovation. The underlying design of xBrokers breaks from the old mapping model by adopting fully compliant brokerage for 1:1 real stock purchases and registration. The on-chain certificate held by investors is always backed by real, physical assets. All rights are verifiable, transferable, and eligible for dividends, constituting a true “real stock, on-chain proof” system.

The Future Blueprint and Expansion Path of Stock RWA

Looking forward, the room for stock RWA development within the Ju.com and xBrokers ecosystem is far from fully realized. The platform aims to launch the first batch of blue-chip stock staking and private placement functions by the end of 2025, and cover more than 100 listed Hong Kong companies and 1,000 community brokers within a year.

Rumors and Forward-Looking Observations

The latest market rumors indicate that Ju.com will pilot its innovative private placement subscription mechanism at the Hong Kong summit on September 20, with the first round supporting 20–30 blue-chip Hong Kong stocks for staking and mining, likely sparking a new wave of on-chain subscriptions.

Conclusion

Ju.com’s journey, from crypto asset platform to RWA financial infrastructure, has consistently focused on three main objectives: verifiable real rights, configurable asset portfolios, and sustainable financial experience. Through liquidity mechanisms, compliance expansion, hardware ecosystem, and product innovation, the platform brings new vitality to both the RWA track and the Hong Kong stock market. For investors, stock RWA means moving from passive trading to active participation, from static holdings to diversified income streams. As the lines between blockchain and traditional finance continue to blur, Ju.com is emerging as a leading force in building the next generation of global investment infrastructure.