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Safety Shot Forms BONK Holdings Subsidiary to Drive Digital Asset Strategy with $55 Million Bonk Token Investment

By Amir Hossein Baghernezhad September 11, 2025 Posted in Crypto

Introduction to BONK Holdings

Safety Shot has formed BONK Holdings, a new subsidiary that the Nasdaq-listed company will use in its quest to accumulate Bonk as part of its digital asset strategy. This move marks a significant step in the company’s mission to build a strong presence in the digital asset market.

Digital Asset Strategy

BONK Holdings will be the main driver of Safety Shot’s digital asset strategy. The company, a key player in the lets.Bonk ecosystem following recent integration, plans to leverage the new subsidiary to build its treasury strategy around BONK. With a focus on accumulating and managing digital assets, Safety Shot aims to create a robust and diversified portfolio.

Recent Acquisition

Having acquired the Solana-based memecoin as a treasury asset following two raises, Safety Shot has added a further $5 million purchase. The company executed this Bonk token buy via a partnership with digital asset prime brokerage firm FalconX. This strategic partnership has enabled Safety Shot to expand its holdings of Bonk, with BONK Holdings currently holding a total of 228,908,284,661 BONK.

Holdings and Value

The total value of BONK Holdings’ Bonk tokens is approximately $55 million, acquired at an average purchase price of $0.00002184. This significant investment represents about 2.5% of BONK’s total circulating supply, according to the company’s press release. With this substantial holding, Safety Shot is poised to become a major player in the Bonk ecosystem.

Strategic Partnership

The formation of BONK Holdings and the strategic partnership with FalconX are pivotal steps in Safety Shot’s mission to build the premier, publicly traded vehicle for the BONK ecosystem. Jarrett Boon, chief executive officer of Safety Shot, emphasized the importance of this partnership in driving the company’s digital asset strategy forward.

Why BONK?

The race for digital asset strategies on Wall Street continues, with top coins attracting attention as public companies look to copy Michael Saylor’s playbook for Bitcoin, including Ethereum, XRP, Solana, and BNB. Memecoins such as Dogecoin and Bonk have also become treasury reserve assets as companies add them to balance sheets. Safety Shot’s decision to accumulate Bonk is a strategic move to tap into the growing demand for digital assets.

Active Treasury Management

Safety Shot, through BONK Holdings, will adopt all channels that allow it to tap into its BONK treasury for new revenue streams. These include active participation in Solana’s decentralized finance ecosystem via staking, liquidity provision, and yield farming. By implementing an active treasury management model, the company will be able to generate more non-dilutive returns on its BONK tokens, creating a new source of revenue.

Conclusion

With the formation of BONK Holdings and the strategic partnership with FalconX, Safety Shot is well-positioned to become a leading player in the digital asset market. The company’s aggressive accumulation of Bonk tokens and its plans to tap into the Solana ecosystem demonstrate its commitment to building a robust and diversified portfolio. As the digital asset market continues to evolve, Safety Shot’s move into the Bonk ecosystem is a significant step forward, and bitpulse will be watching this development closely.


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