World Liberty Financial Aims for $1.5 Billion Fundraising Round
World Liberty Financial, a cryptocurrency lending platform backed by the Trump family, is reportedly seeking to raise $1.5 billion in a fundraising round to create a public company that would hold WLFI tokens. According to Bloomberg, the company has reached out to cryptocurrency and technology investors for a treasury company structure, mirroring the recent surge in digital asset holding companies.
A Growing Trend in Digital Asset Holding Companies
World Liberty joins a growing list of companies expected to raise a staggering $79 billion in 2025, primarily for Bitcoin purchases. However, market participants have raised concerns that this strategy poses greater dangers for less liquid tokens.
WLFI Token Prepares for Public Trading
WLFI tokens, initially designed as non-transferable governance tokens, are now set to become tradable on open markets. The company’s controversial past, marred by conflict-of-interest concerns, has raised funds through the WLFI token sale.
Trump Family Involvement in Cryptocurrency
President Trump is listed as “co-founder emeritus” on the platform’s website. The Trump family has expanded its involvement in cryptocurrency through mining ventures and planned digital asset exchange-traded funds, alongside the World Liberty project.
Proposed Public Company Structure
The proposed public company structure would likely involve reverse takeovers of existing shell companies. This move is seen as a significant step for World Liberty Financial, which currently operates as a crypto-lending platform offering USD1, a dollar-backed stablecoin.
USD1 Stablecoin Drives User Engagement
World Liberty Financial recently announced a USD1 Points Program designed to incentivize stablecoin usage across partner platforms. Users can earn points by trading USD1 pairs on participating exchanges, holding USD1 balances, and staking for yield on approved platforms.
Program Features and DeFi Integration
The program includes DeFi protocol integration and mobile app engagement once these features launch. Partner exchanges will establish specific point-earning rules for eligible USD1 users, creating incentives for adoption across the ecosystem.
Trump’s Regulatory Support
Trump recently signed legislation regulating USD-backed stablecoins, which helped create clearer frameworks for companies like World Liberty Financial. This regulatory support has boosted confidence in institutional appetite for altcoin investments beyond Bitcoin.
Challenges Ahead for WLFI Tokens
While the $1.5 billion target shows confidence in institutional appetite for altcoin investments, WLFI tokens face liquidity challenges compared to other cryptocurrencies. World Liberty has profited from Trump’s official actions, including a federal crypto stockpile, and has sold its cryptocurrency to overseas investors in places like Israel and Hong Kong.
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